Jun 21, 2022
In General Discussions
Zhihu, which started as a Q&A community, has executive list gradually formed an ecosystem of knowledge sharing after nearly ten years of development. In executive list the face of the loss of knowledge and the sinking of users in the process of popularization, how to avoid "bad money drives out good money"? Faced with the phenomenon of low user payment conversion rate, how to achieve "rich first to drive wealth later"? This article will analyze the following aspects: Product executive list function structure Competitive Analysis user analysis user research Function optimization Summarize 01 Know the product function structure It can be seen from the product architecture diagram of Zhihu that the core business of Zhihu is a knowledge sharing community that develops together with multiple content creation executive list forms as the main body of question and answer; Knowledge payment, advertising and membership executive list system are used as commercial monetization means; Now, it is also expanding new executive list businesses such as live broadcast, Little Blue Star recommendation and circles. 02 Competitive Analysis I remember a debate competition in my sophomore year, because the debate involved a comparison between "Common Law" and "Continental Law". As an illegal student debater, it is difficult to find and understand relevant knowledge.