Are most relevant to your sector or business , including the ones most used by your competitors . In other words: in what searches do you want your future lead to find you? To map out some strategic terms, you can use a free keyword research tool, like SEMRush . Once you have identified those terms, make sure they are included in the main pages and elements of your site , such as URLs, titles, descriptions and alternative texts. When it email address to building a new lead capture strategy, this structure is essential! 2) Define your marketing plan wisely With few resources or a small team, your main challenge will be to understand which strategies will be prioritized in your marketing plan . The mere fact of building a plan is already a great challenge. Our advice in this case is that you build the profile of your ideal client and map through which channels they relate to each stage of the funnel. With this information in hand, you will need to understand what should email address results faster (but with less impact) and what will be defined as long-term construction (often with greater impact). In short, the important thing is that optimizing resources should be your mantra, always aiming to balance the accounts and favor your business.
The next step is to map what you manage to absorb with your current team . Did your team create an e-book and operate a paid media activation to reinforce the conversion form? Perfect! Start with that and monitor the results before defining if that is the strategy you should invest in. 3) Invest in a content marketing team email address In simple math, it stands to reason that creating content will bring less immediate results than a Google Ads campaign. However, it is necessary to look beyond the short term if you want to increase sales performance , even as the efforts of your content marketing team can be directly related to an ad strategy. Let's put it this way: the user who email address does not know your solution or product will need encouragement to become a lead. This trigger can, for example, be a special discount that you will redeem through a coupon that you will get only if you register your email on a landing page , or through the offer of valuable resources such as e-books, infographics or spreadsheets. In addition to promoting specific lead generation efforts, the creation of these materials is a guarantee of a long-term organic strategy . Having a permanent lead generation page with optimized content can bring good results for a long time, even after its construction.
Bet on relationship strategies As you have read before, part of the job of generating leads is to build a relationship path with those users. What you need, as a brand, is to connect with the consumer, either through content of interest or through approaches at strategic points in the purchase journey. Thus, maintain control of your communication channels and opt for a consistent effort instead of scattered actions, considering that you have a small team . Here are some basic tips for those who are starting to structure their relationship platform: • Make sure you have a email address Google My Business profile; • Choose social networks that connect with your branding and facilitate the production of content; • Do not forget that the volume of publication is not everything: you do not need to be on all social networks, but you must guarantee a frequent presence on the ones you choose to be on; • Check that your service team complies with the SLAs email address physical and digital channels, such as WhatsApp and social networks; • Study an e-mail marketing strategy to strengthen your CRM . 5) Don't forget specific landing pages As you must have already noticed, the creation of form pages (also called "landing pages" or landing pages) is essential to reinforce your lead generation strategy.