Pages on the client's website displayed the personalized number. Some inside pages display the old fashioned numeric number. So we added website call tracking anyway. And guess what? We started tracking one lead per business day from these numbers. That might not seem like a lot, but given that we were generating these hits from a few random inner pages, imagine what we could generate from the whole site! Of course, another reason we were so keen to implement call tracking on the website was to define lead attribution.
Without call tracking in place, it is difficult to determine what is generating leads. How do your customers find you? When we raise this issue with customers, they retort, “We always ask where people found us.” But when asked, customers usually answer "Google." Ok, but does jewelry retouching service that mean organic search on Google or PPC Google? We do not know. Without proper lead attribution, it's easy for PPC success to look like PPC failure. Therefore, before you decide to stop your “unsuccessful” Search Network campaign, you need to know what is
really going on. 3. How much is too much? When a marketing team or business owner concludes that “PPC isn't working for us,” what they often mean is that it's too expensive. They look at the price of clicks for their keywords on the search network, and they just feel like they can't play the game. But that's a finding that deserves closer examination. Sometimes when clients complain about the cost of search clicks, I ask them how much they spent on their last salon. Usually they spend tens or hundreds of thousands of dollars on each show. And at the same time, they want to limit their
