Here are some tips and ideas to help you: #1. Forget the big influencers The greater the influence, the more your brand is exposed. This is where a lot of marketers go wrong when choosing influencers for their brand. This is because exposure does not automatically help you create emotional connections with consumers. If you're just looking to build brand awareness at the moment, top influencers can be a great idea. However, when looking to build emotional connections, you should focus your efforts on mid-level niche influencers. These can be bloggers or YouTubers related to your business with good engagement and a good fan following. Unlike big influencers, mid-level influencers often have time to engage with their audience.
For example, a food blogger can be a much bigger help than a celebrity chef in promoting your grocery store online. Some may hair masking service even find the time to answer each of the questions raised by fans. Thus, influencers in smaller niches may have a much better ability to connect with audiences on an emotional level. This means you need to prioritize relevance over mass reach. When looking for the right influencer for your brand, look for higher levels of engagement instead of a large social following. Tyson Foods reached out to mom bloggers and launched a "Play With Your Food" campaign during the 2012 holiday season. The idea was for these bloggers to share photos and posts about themed decorated Tyson Chicken Nuggets holidays. Through this campaign, they managed to get 8.8 million impressions, which exceeded their goal by 70%.
By Christmas, the company had managed to empty its stock of chicken nuggets. Advertising Continue reading below Find out how Amber and Deborah from Busy Creating Memories created content providing instructions for kids to use the nuggets: Target mid-sized influencers - Influencer Marketing Tips #2. Reward brand advocates In marketing, anyone can be an influencer. So you don't have to limit yourself to well-known personalities. People who are already customers of your brand and love your products are helpful brand advocates. Brand advocates are those people who love what you do and do whatever they can to positively promote you without any expectations.