So when designing paths, we should try to avoid too long paths, too many bulk sms service repeated steps, and obtrusive and meaningless operations, and try to make every step point to key behaviors . According to the above survey, there are many problems in the conversion path: unclear guidance, many repeated paths, and investment operations are easily interrupted. Then we need to solve these problems, and at the same time, add some account opening and investment guidance at bulk sms service each step. There are many problems with unclear guidance. After the new users register on the channel page, they do not know the situation that the novice red envelope has arrived. We can use the system setting method to customize different channels to jump to the product page after registration.
For example, the information of a new user on the bulk sms service Baidu channel registration page is "Get xx red envelope", then jump to the product page (mobile official website) Or when you log in to the app for the first time, you will be prompted with a red envelope to inform you that you have received a discount and guide you to open an account. Many new users do not go through the necessary account opening, risk assessment and recharge, and directly conduct investment operations, resulting in the interruption of their first investment. Considering that the motive for users to bulk sms service invest is the wealth management product itself, all new users cannot be forced to open an account before they can see the wealth management product.
Therefore, according to the user's situation (whether an account has been opened and whether it has been evaluated), the product details page will be prompted to bulk sms service open an account and evaluate it to prevent users from making up their minds Forced to leave the investment process when it is time to invest. In addition, the investment procedure is adjusted in compliance with the regulations, the user recharges when investing, and the investment is automatically deducted bulk sms service after the recharge is completed. We can also add incentives to keep new users motivated to complete the entire path. On the home page of new accounts, the novice tasks and the reward points after completion are displayed.