Keywords and phrases are still the main input for search, so they are the basis of all content. Consumers try to find the content or information they need by entering or speaking a single word, a phrase of multiple words, or a detailed question into a search engine. There are many variations of these phrases based on the searcher's location, way of thinking, predisposition, and other personal factors. advertisement Continue reading below In short, one person's thinking and subsequent search methods can be radically different from another. Some of this may come out in the audience development above.
Therefore, at the beginning of your campaign, you ghost mannequin effect need to spend time identifying topic groups for words and phrases that you want to include in the content you create. There are some great free and paid tools available for conducting keyword surveys, but you can start with the Google Search Console and your own site search to see what search queries your existing customers are doing. 4. What are your content goals? Every piece of content you create must have a purpose or goal. This should be in line with the consumer intent mentioned above, and thus the basic content strategy. Creating content without considering your goals is like doing it in quicksand.
Much effort was put into not going anywhere. Content goals include: Learn best practices related to the industry and problems that help solve it. Learn something new about your product or service. Learn about the new products and services you offer. Establish a perspective or stance on a particular topic. Share a common experience. Random or general entertainment. Supports purchase decisions. Promote special offers and phrases that encourage specific actions. advertisement Continue reading below Document these goals and assign appropriate metrics to understand if your content is effectively meeting your goals. 5. Measurement for success Now that you have set goals for your content, you naturally need to understand if your goals have been achieved. Depending on your goals, you need to track and report improvements in the following ways: Search engine rankings. Social proof (ie, like, share, comment). Website traffic.