During this period of time, many Internet companies are preparing to go public or re-list. Among them, Zhihu, as a content platform that has been established for 10 years, I believe that many executive list product managers will go shopping; and after seeing the realization efficiency of Zhihu, everyone Exclaimed that it makes less money, why is a company with an MAU executive list close to 80 million only more than 1 billion annual revenue, only 1/10 of Bilibili; its paying users account for only 3%, 1/3 of B station (Bilibili) Paying users close to 9%)? Here is a very basic but important product methodology,
STP. After learning this methodology, you can get clear answers to the following questions: I received some needs from the partner that did not meet my executive list intuition, but I couldn't think of a good way to reject it, and I didn't know if I should reject it; I try my best to make products every day, and even the functional data on the line looks good, but in the end I find that it is not executive list very helpful to the entire company/business; My company/business has grown very well in recent years, and I have done a lot of projects. When I went out to interview a big factory, I was asked by the interviewer to have a better view of the overall situation, such as being able to think more comprehensively/clearly/deeply about the entire industry, etc.
When the company reported the project, I always felt that the work I usually did was not better expressed and packaged; I successfully got the desired executive list offer or job transfer invitation, but I am not sure whether the company/boss/new business/new project is reliable. STP, the full name is Segmenting, Targeting, Positioning, was originally a methodology used by executive list traditional companies for marketing. Translated and applied in Internet products is user stratification, target user selection and business positioning. Even in a given industry (and not discussing the expansion of new industries), there are thousands of directions.